“Sometimes what happens is you need to explore a lot of things to be able to arrive at what you really want to do.”

Ashi Dua is the critically acclaimed film producer of Bollywood who came to Mumbai with big dreams and a persistence to dive deep and see what the city has to offer. “Literally the ticket was so cheap that we came to Bombay,” says Ashi who candidly shares her Bollywood-esque tale of coming to the mayanagri. Young Ashi told her parents that she wanted to give an entrance exam at St. Xavier’s college in Mumbai, and with the pretense story of pursuing education, she pursued her wanderlust that drew her to this dream-city where she explored her true passion of filmmaking. Having lived in Bombay for 15 years now, she calls this city her home. 

Ashi is a true hustler and before embracing filmmaking as her one true calling, she dabbled with varied internships during her formative university years. She was the young intern who buzzed in the newsroom of NDTV seeking inspiration from the likes of Barkha Dutt and Rajdeep Sardesai. Later, she worked at a magazine and she even did an internship with Events Management company that used to put up fashion shows. She started hustling at a very young age and her persistence and passion culminated into her first big project as a producer called Bombay Talkies, which was one of a kind Anthology that celebrated 100 years of Indian cinema. 

“As a producer, it is actually a very thankless job because your job is to constantly make everybody happy and make sure everybody is aligned with each other. Like in life, it is very difficult to make so many people happy.” 

The grind behind the exciting job of being a Producer is real. Ashi spills the tea on some behind the scene hurdles as she shares the struggle of keeping a massive team on the same track in the dynamic process of filmmaking. She says “Filmmaking is not an isolated process, it is a collaborative process,” hence having every single person on board with an idea is of paramount importance. 

“The only thing that we can do here as people from the industry is just be kind to people who are from the outside and give them a fair chance.“

Being a self-made woman who made it big in the industry, Ashi elucidates on the struggles of being an outsider in Bollywood. She acknowledges the stronghold of Nepotism in the industry but she is also a true believer of talent. She says “The debate is not about whether the privilege is there or not. The privilege is there, but you can also just be equally fair and kind towards an outsider and let them show their talent. If they are good, they’ll stay. If they are not good, they’ll anyway leave. Whether it is them or someone with privilege.”

“My goal is to be able to make movies which probably generations can talk about and I can be proud of. Those are the stories I want to tell and films I want to make. Hence, I have a long way to go.”

Garnering inspiration from movies like Rang De Basanti, Ashi asserts that she has to leave a mark on the industry by making films which generations can talk about. With critically acclaimed movies like Bombay Talkies, Kaalakaandi, Lust Stories and Ghost Stories, Ashi is inspired to make beautiful films inculcating homegrown stories from the heart of India that will carry the essence of universal human emotions. 

Ashi’s sense of belief and her unique choice of films makes her one of the most sought after Producers in Bollywood. Her aspiration to bring the true essence of Indian cinema that will inspire the evolving audience is impeccable. 

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“Sometimes what happens is you need to explore a lot of things to be able to arrive at what you really want to do.”

Ashi Dua is the critically acclaimed film producer of Bollywood who came to Mumbai with big dreams and a persistence to dive deep and see what the city has to offer. “Literally the ticket was so cheap that we came to Bombay,” says Ashi who candidly shares her Bollywood-esque tale of coming to the mayanagri. Young Ashi told her parents that she wanted to give an entrance exam at St. Xavier’s college in Mumbai, and with the pretense story of pursuing education, she pursued her wanderlust that drew her to this dream-city where she explored her true passion of filmmaking. Having lived in Bombay for 15 years now, she calls this city her home. 

Ashi is a true hustler and before embracing filmmaking as her one true calling, she dabbled with varied internships during her formative university years. She was the young intern who buzzed in the newsroom of NDTV seeking inspiration from the likes of Barkha Dutt and Rajdeep Sardesai. Later, she worked at a magazine and she even did an internship with Events Management company that used to put up fashion shows. She started hustling at a very young age and her persistence and passion culminated into her first big project as a producer called Bombay Talkies, which was one of a kind Anthology that celebrated 100 years of Indian cinema. 

“As a producer, it is actually a very thankless job because your job is to constantly make everybody happy and make sure everybody is aligned with each other. Like in life, it is very difficult to make so many people happy.” 

The grind behind the exciting job of being a Producer is real. Ashi spills the tea on some behind the scene hurdles as she shares the struggle of keeping a massive team on the same track in the dynamic process of filmmaking. She says “Filmmaking is not an isolated process, it is a collaborative process,” hence having every single person on board with an idea is of paramount importance. 

“The only thing that we can do here as people from the industry is just be kind to people who are from the outside and give them a fair chance.“

Being a self-made woman who made it big in the industry, Ashi elucidates on the struggles of being an outsider in Bollywood. She acknowledges the stronghold of Nepotism in the industry but she is also a true believer of talent. She says “The debate is not about whether the privilege is there or not. The privilege is there, but you can also just be equally fair and kind towards an outsider and let them show their talent. If they are good, they’ll stay. If they are not good, they’ll anyway leave. Whether it is them or someone with privilege.”

“My goal is to be able to make movies which probably generations can talk about and I can be proud of. Those are the stories I want to tell and films I want to make. Hence, I have a long way to go.”

Garnering inspiration from movies like Rang De Basanti, Ashi asserts that she has to leave a mark on the industry by making films which generations can talk about. With critically acclaimed movies like Bombay Talkies, Kaalakaandi, Lust Stories and Ghost Stories, Ashi is inspired to make beautiful films inculcating homegrown stories from the heart of India that will carry the essence of universal human emotions. 

Ashi’s sense of belief and her unique choice of films makes her one of the most sought after Producers in Bollywood. Her aspiration to bring the true essence of Indian cinema that will inspire the evolving audience is impeccable. 

">

Film Producer Ashi Dua says “I want to make films that generations can talk about”

By Staff Feministaa in Celebrity Interviews 08/09/2020

“Sometimes what happens is you need to explore a lot of things to be able to arrive at what you really want to do.”

Ashi Dua is the critically acclaimed film producer of Bollywood who came to Mumbai with big dreams and a persistence to dive deep and see what the city has to offer. “Literally the ticket was so cheap that we came to Bombay,” says Ashi who candidly shares her Bollywood-esque tale of coming to the mayanagri. Young Ashi told her parents that she wanted to give an entrance exam at St. Xavier’s college in Mumbai, and with the pretense story of pursuing education, she pursued her wanderlust that drew her to this dream-city where she explored her true passion of filmmaking. Having lived in Bombay for 15 years now, she calls this city her home. 

Ashi is a true hustler and before embracing filmmaking as her one true calling, she dabbled with varied internships during her formative university years. She was the young intern who buzzed in the newsroom of NDTV seeking inspiration from the likes of Barkha Dutt and Rajdeep Sardesai. Later, she worked at a magazine and she even did an internship with Events Management company that used to put up fashion shows. She started hustling at a very young age and her persistence and passion culminated into her first big project as a producer called Bombay Talkies, which was one of a kind Anthology that celebrated 100 years of Indian cinema. 

“As a producer, it is actually a very thankless job because your job is to constantly make everybody happy and make sure everybody is aligned with each other. Like in life, it is very difficult to make so many people happy.” 

The grind behind the exciting job of being a Producer is real. Ashi spills the tea on some behind the scene hurdles as she shares the struggle of keeping a massive team on the same track in the dynamic process of filmmaking. She says “Filmmaking is not an isolated process, it is a collaborative process,” hence having every single person on board with an idea is of paramount importance. 

“The only thing that we can do here as people from the industry is just be kind to people who are from the outside and give them a fair chance.“

Being a self-made woman who made it big in the industry, Ashi elucidates on the struggles of being an outsider in Bollywood. She acknowledges the stronghold of Nepotism in the industry but she is also a true believer of talent. She says “The debate is not about whether the privilege is there or not. The privilege is there, but you can also just be equally fair and kind towards an outsider and let them show their talent. If they are good, they’ll stay. If they are not good, they’ll anyway leave. Whether it is them or someone with privilege.”

“My goal is to be able to make movies which probably generations can talk about and I can be proud of. Those are the stories I want to tell and films I want to make. Hence, I have a long way to go.”

Garnering inspiration from movies like Rang De Basanti, Ashi asserts that she has to leave a mark on the industry by making films which generations can talk about. With critically acclaimed movies like Bombay Talkies, Kaalakaandi, Lust Stories and Ghost Stories, Ashi is inspired to make beautiful films inculcating homegrown stories from the heart of India that will carry the essence of universal human emotions. 

Ashi’s sense of belief and her unique choice of films makes her one of the most sought after Producers in Bollywood. Her aspiration to bring the true essence of Indian cinema that will inspire the evolving audience is impeccable. 


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