Maheima Kapur had been working for 9 years across different FMCG organizations when she quit…Read More →
The Indian fashion industry has evidenced an evolving pattern of trends, styles, designs as well as designers. The talented chunk of people who create fashion for us are our designers. No matter what they do, we all fall for something new and exclusive, just because it looks “designer”. Creativity is appreciated and accepted with open arms by the mass. It is interesting to notice that the new designers have come up with some unconventional styles, which youngsters prefer over the traditional and conventional. The new bees are creating a stir here and giving tough competition to the long established. Even Bollywood celebrities buy, appreciate and promote the new lot.
Here are some names who part of the evolving fashion industry today:
Riddhi Mehra : A homegrown fashion designer started her career with the premier platform for designers, Pernia’s Pop up shop. There was no looking back after then. Celebrities wore and flaunted her styles and helped create a space for her in the fashion world. Her designs are quirky, trendy yet sported with a tint of traditional to not drive away the traditional indian wear buyers. Her signature styles never fail to impress.
Nishika Lulla : Fashion is in her blood. Her mother is still a reigning fashion designer and has now passed on her creative genes to her young daughter. Midst the long queue of budding designers, Nishika has carved her little space. Her styles are filled with fancy prints and edgy cuts. Mostly, It’s an ensemble of western wear pieces like crop tops, skirts, short strappy dresses, gowns etc. She puts her own personal style to her clothes, which have made her a hit amongst the youngsters.
Papa Don’t Preach by Shubhika : Her preaching has been imparted through her experiences, struggles and her ambitious drive to create something out of the ordinary. Promoting high street fashion in the Indian designer arena is no child’s play. But, Shubhika, created a line full of drama, while, redefining Indian fashion. A subtle creator of an unconventional closet, Papa don’t Preach is a brand, one should be wary of.
Rabaani and Rakha : A mixture of contemporary style fused with Indian basics truly defines this brand. Sarees, anarkalis and dhoti styles with an unusual molding of embroidery and drapes. Trying to add sophistication to the traditional, Rabaani and Rakha have proved to be amidst the favorite designers among the Bollywood stars as well.
AM:PM : Ankur Modi and Priyanka modi, a duo creator of a line for today’s women, speaks sophistication, elegance and subtlety. Fairly new, but growing at an exponential rate amongst the new bees. Their clothing line speaks volumes of the new age woman who demands an extra spark in her wardrobe. Watch out for their latest collections and fashion shows.