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“You can only fight for your rights if you know what your rights are.”
The Global Chief Executive of The World We Want and Sterling Media UK, Natasha Mudhar embodies the resolute belief and passion to transform the world. The stature and recognition Natasha holds as a global leader is the result of her dedication and intense work ethic. She is a woman of words who is on a mission to achieve Sustainable Development Goals (SDGs) such as gender equality, eradication of poverty and tackle climate change among others by the end of 2030.
Her zeal to alter the world with the strength of communications was one that she inherited from her mother, Teji Singh. Like every daughter, Natasha sees her mother as a role model and guiding light. Her mother deviated from the stereotypical professions Asians were expected to have in the UK and paved her own journey in the profession as soft as communications. She launched the Sterling Media UK in 1995 and now Natasha has taken this internationally acclaimed media firm to global heights and recognition.
The challenges that Natasha’s mother faced were very different from her own journey. “It is the 90s we are talking about, which isn’t as prehistoric as the dinosaurs’ age but a woman was still expected to have a particular job and behave in a particular manner. I’m very thankful that I didn’t have to face similar sort of challenges that my mother did,” says Natasha. However, in her journey of becoming a successful global businesswoman, she conquered various hardships as well. She says that there is still a lack of female representation in the corporate world even after a lot of campaigning efforts and grassroots momentum.
People say never mix work with pleasure but no one ever created a handbook on how to function in a professional world if you work with family. Natasha believes that “mutual respect, the demarcation between work and personal life and mindfulness” is the key to strike a harmonious balance in your personal and professional life. Having your mother for a boss can be an interesting situation at work. However, Natasha expresses that she is grateful for having a mother who is more of a friend and confidant to share her daily struggles with.
“If you can love yourself and really understand your worthiness, then half the battle is won.”
Natasha says “women can sometimes be their own worst enemies.” She highlights the need to “instil more confidence within women.” She further adds, “It is critical to provide women with the right ecosystem to make them feel purposeful and worthy.” Women can possess a high sense of self-worth if they are nurtured with the right education from the early stages in their life. “A self-aware and empowered woman can convert all the obstacles and odds she faces to best positive changes in her life,” asserts Natasha.
“Work doesn’t feel like work when you know that there is a higher plane that you’re climbing, the impact you’d be creating and the greater good it will do.”
If you love what you do, then work ceases to become just a means to meet ends. It gives you a higher purpose in life. Natasha reveals that a day in her life is “very busy”. “No day is ever the same and I love the unpredictability it brings as well, for the good reason,” she adds. She considers her brilliant team her backbone and the vast international exposure to humanitarian ventures as a motivation to always do better.
Natasha believes that the world is at the cusp of change and the need of the hour is to not just highlight problems but also provide attainable solutions. She professes, “I believe the power resides in cross-sector collaborations. Putting egos aside, by literally getting countries, corporates, celebrities, charities, NGOs, young activists, change-makers together, to have an informed discussion and not just make it a talk-show but think about the advocacy, think about the action that you need to implement as well to achieve those goals.” She deems that a lasting, implementable change induced by cross-sector collaborations can elevate the world’s condition.
“Just as there is not a single institution in the world that holds the key to solving the world’s problems, at the same time there is not a single institution in the world where we can apportion the blame as well.”
Concretive societal transformation is a sustainable approach to reform and leads the world on a higher path. Natasha says that to change society, one requires behavioural change which cannot occur overnight. “Sometimes you have to think about how I penetrate a generation of an audience. How do we change the way they think, the things that they believe in? The only way forward is sustained, concerted, systemic effort across various sectors to convene for the greater good,” states Natasha.
“Convert your challenges into opportunities and always strive for the best.”
You live and learn each day something new. Natasha’s journey to make the world a better place is paved with life lessons and the passionate change maker believes that the journey of life is futile without a purpose. She asserts that relentless determination can turn tides if you believe in yourself and your work.
Natasha strongly believes in having a purpose, which she advocates every global leader, icon and humanitarian harbour. The World that We Truly Want is the result of a mindful affliction of the same.